Client: UNIBET
Role: Brand Management & Art Direction
Industry: Online Gaming / B2C
Deliverables: Brand Rollout • Art Direction • Campaign Design • Digital Design • Photography • Brand Governance
Markets: 16+
Project Overview: A global brand relaunch designed to modernise Unibet’s visual identity and create greater consistency across digital, marketing and physical touchpoints. The rollout translated the refreshed brand direction across multiple markets while maintaining the recognition and heritage of an established international brand.
The Challenge: The relaunch required coordinating 11 designers across London, Malta and Gibraltar, spanning five cross-functional teams across concept development and production. The challenge was to establish a strong creative direction and scale it efficiently across 12 languages, while maintaining brand consistency and accommodating local market requirements.
Delivered within a four-week timeframe, with the core creative direction established in the first 20 days, the campaign extended across ATL, TTL and BTL channels, requiring a flexible visual system that could perform consistently across markets, formats and customer touchpoints.
Design Approach: The refreshed identity was translated into a scalable visual framework spanning typography, colour, imagery, layout and campaign application. Clear creative principles and brand governance enabled internal and external teams to adapt the system across digital products, marketing communications, sponsorships and physical environments.
Outcome: The relaunch established a more contemporary and unified brand presence across 13+ markets, providing teams with a clearer creative framework for producing consistent communications at scale.
It also created a stronger connection between Unibet’s digital experience, marketing activity and sponsorship presence, allowing the brand to remain recognisable across a wide range of customer touchpoints.
