Client: UNIBET
Role: Project Managment
Goal: Revamp Brand Assets and Establish Continuous Online and Offline Marketing Communications Across 12 Unibet Markets.
Challenge: Managing 11 designers across London, Malta, and Gibraltar, we not only crafted a compelling brand campaign but also successfully launched it globally in 12 different languages, ensuring efficiency and cost-effectiveness. The process took 4 weeks to achieve the desired results, with the initial direction being established within 20 days. The campaign spanned from Above The Line (ATL) to Through The Line (TTL) and Below The Line (BTL) strategies, involving 5 teams, including 2 conceptual design teams and 2 production teams.
Solution: This approach significantly elevated brand awareness and performance metrics, driving a notable increase in customer engagement and market penetration. The harmonized branding strategy facilitated a seamless experience for consumers across various platforms, enhancing brand recognition and reinforcing a strong, unified brand presence globally.
Subsequently later on, automated email communications were implemented for the brand, streamlining the communication process. Additionally, self-serve Canva activities were seamlessly integrated into the workflow, enhancing efficiency and empowering users to create visually appealing content independently.
2019
Linumedia 