Client: UNIBET
Role: Art Direction & Campaign Design
Industry: Online Gaming / B2C
Deliverables: Campaign Concept • Art Direction • Direct Mail • Email Design • Landing Page • Digital Assets • Print Production
Project Overview: The Advent Campaign was developed as an integrated seasonal marketing campaign spanning direct mail, email and digital channels. Inspired by a traditional advent calendar, the campaign introduced daily rewards and interactive content designed to reconnect existing customers while delivering a consistent experience across every touchpoint.
The Challenge: The campaign needed to capture attention during one of the busiest marketing periods of the year while appealing to both casino and sportsbook audiences. The creative solution had to work seamlessly across multiple channels and regional markets without losing visual consistency or campaign recognition.
Regions: Sweden, Netherlands
Design Approach: The visual direction centred around a festive interpretation of the Unibet brand, combining bold seasonal graphics with a clear information hierarchy and modular layouts. A flexible design system ensured the campaign translated effectively across print, email and digital experiences while maintaining a cohesive visual identity.
Outcome: The integrated campaign reached more than 3 million customers through personalised email communications, while premium direct mail packs were distributed to over 200 VIP players. By creating a unified campaign experience across channels, the project successfully supported customer reactivation and seasonal engagement.
“The campaign demonstrated how a single creative concept can be adapted across multiple channels, delivering a consistent customer experience from direct mail and email through to digital interactions.”
