Direct Mail

Client: STORSPILLER
Role: Art Direction

Overview: A tailored Easter Direct Mail campaign was meticulously curated for the STORSPILLER Casino brand, with the primary goal of rekindling interest among former casino players and enticing prospective players to initiate their first deposit. This communication was intricately designed to not only captivate the recipients but also deliver a memorable and delightful experience. Going beyond a mere promotional offer, the printed materials were crafted to augment the value for Storspiller customers, thereby enriching their overall interaction with the brand.

Through the analysis of key metrics such as response rates, conversion rates, and customer engagement levels, valuable insights were gathered, facilitating informed decisions for future marketing strategies. This integration of data-driven analysis provided a comprehensive understanding of the campaign’s success, allowing for continual refinement and optimization of future direct mail initiatives. The successful bonuses were utilized and tailored for another campaign.

2018