Client: SOLDO
Role: Lead Designer
Industry: FinTech / B2B SaaS
Deliverables: Self-Service Templates • Canva & Creatopy Templates • Marketing Design • Team Enablement
Project Overview: To improve the speed and efficiency of marketing asset production, I designed a self-service template ecosystem for Canva and Creatopy. The solution enabled non-designers to create professional, on-brand marketing materials while reducing dependency on the internal design team.
Challenge: Marketing teams frequently required creative assets for reactive campaigns, creating bottlenecks for a small design team. The challenge was to balance creative freedom with brand governance, allowing colleagues to work independently without compromising quality or consistency.
Design Approach: I developed a modular template system supported by reusable components, predefined layouts and a centralised brand library. Clear visual hierarchy, typography rules and asset management ensured every template remained intuitive to use while protecting the integrity of the brand.
Solution:
The self-service system reduced the design team’s workload by 48%, allowing designers to focus on higher-value creative work. Following company-wide training, adoption increased across marketing teams, contributing to a 75% improvement in employee satisfaction and establishing a scalable design process for future campaigns.
