Client: SOLDO
Role: User Interface Designer
Industry: FinTech / B2B SaaS
Deliverables: UI Design • Information Architecture • Navigation Design • Homepage Redesign • Responsive Design
Project Overview: Following Soldo’s brand refresh, the homepage was redesigned to better reflect the company’s premium positioning and evolving B2B offering. The project focused on improving usability, simplifying navigation and creating a clearer journey for prospective customers while aligning the interface with the updated visual identity.
The Challenge: The existing homepage no longer reflected the maturity of the product or the expectations of enterprise customers. Complex navigation, outdated visual styling and fragmented content made it difficult for users to understand the platform’s value and quickly access key information.
Design Approach: The information architecture was restructured to improve content hierarchy and user flow, simplifying navigation while increasing the visibility of key product features. Updated typography, refined UI components and a more spacious layout created a cleaner, more premium interface aligned with the refreshed brand identity and optimised for responsive experiences.
Outcome The redesigned homepage established a more intuitive and scalable user experience, strengthening Soldo’s digital presence and better supporting its enterprise audience. Enhanced content discoverability, improved visual consistency and a modernised interface created a stronger foundation for future product and marketing initiatives.
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