Self-Serve Templates

Client: SOLDO
Role: Lead Design

Overview: To aid marketing teams in ad-hoc activities and enable swift responses to unplanned tasks, a solution needed to be implemented.

Challenge: Establish self-service design templates on platforms like Canva and Creatopy to assist marketing and online acquisition teams in delivering on-brand and high-quality designs. A brand library, featuring logos, colors, icons, and a photography collection, has been furnished for accessibility and consistency.

Solution:
Decreased workload for the small internal design team by 48%, resulting in on-brand designs. Comprehensive brand training has been delivered to internal marketing and online acquisition teams. The overall employee satisfaction has surged by 75%. Implemented self-serve templates into a company for the first time.

2023