Photoshoot

Client: UNIBET
Role: Art Direction

Overview: To foster substantial brand visibility and recognition, distinguishing ourselves in a competitive landscape. Additionally, to curate an extensive repository for marketing initiatives.

Goal: CONSIDER: Unibet Live Casino provides a thrilling live gaming experience. EXPERIENCE: Feel the excitement of playing with Unibet. TAKE ACTION: Engage in gameplay with Unibet.

Solution: With over 150 variations of live casino still and video assets ready for integration across various platforms, these assets continue to be actively utilized to this day.

Regions: EU 11+, US 4+

Process stages

ART DIRECTION

Established the direction and specifications, developed a mood board for the photoshoot, meticulously verified the necessary props, selected suitable dealers, and ensured appropriate outfits were secured.

PHOTOSHOOT

Provided remote supervision and guidance during the photoshoot, overseeing adjustments to lighting, dealer outfits, and more. Collaborated closely with the photographer to maximize the potential of the shoot, encouraging spontaneity and capturing unforeseen moments.

POST PRODUCTION

Assessed the photo quality, pre-selected the most suitable ones, and ensured their accessibility to all internal teams throughout the company.

Deliverables

Captured stills and videos encompassing a range of elements, including close-up shots of products, live casino dealers, props, seasonal themes, mood variations, and more.

Incorporated across various mediums