Winter Campaign

Client: MARIA CASINO
Role: Concept, Art Direction, Design

Overview: Winter Challenge Event at Maria Casino: Embracing the Skiing Experience.
Two brand ambassadors were enlisted for the campaign production and to endorse merchandise bearing a ‘responsible gambling’ message transformed into a skiing-themed slogan: “Race Responsibly.” The Maria Casino event emerged as a prominent hero campaign in the market, strategically promoted across all available marketing channels.

2018