Client: MARIA CASINO
Role: Art Direction, Design
Industry: Online Gaming, Entertainment / B2C
Deliverables: Event Identity • Environmental Graphics • Digital Screens • Print Collateral • Merchandise • Campaign Assets
Locations: Malta | Gibraltar | London | Tallinn
Project Overview: A series of branded live casino events developed to bring Maria Casino into physical environments across Europe. The project translated the digital brand into an immersive event experience spanning tournament spaces, promotional communications and customer-facing touchpoints.
The Challenge: Each venue presented different spatial, technical and production requirements while the events needed to remain instantly recognisable as Maria Casino. The challenge was to create a flexible event identity that could adapt across locations and formats without losing visual consistency or impact.
Design Approach: The existing Maria Casino identity was extended into a bold event system combining environmental graphics, digital displays, tournament branding and printed collateral. Strong visual hierarchy, adaptable layouts and consistent brand cues connected each touchpoint while allowing the creative to respond to individual venues.
Outcome: The design system was successfully rolled out across multiple European events, creating a consistent brand presence from pre-event communications through to the live experience. The approach established a reusable creative framework for future tournaments, allowing event assets to be adapted efficiently across venues while maintaining a cohesive customer experience.
