Event Branding

Client: MARIA CASINO
Role: Art Direction, Design

Overview: Maria Casino Live is an event exclusively for the Maria Casino brand, which is hosted for beloved Maria customers. The event takes place in different parts of Europe, each of them with a different theme – but they all have one thing in common: It’s is packed with exclusive experiences, customers get to meet Maria in person and participate in the fantastic casino slot and casino live casino tournaments, where they have a chance to win amazing cash prizes.
Basically, is the casino event of the year. And customers can win their tickets to this amazing experience by participating in three qualification tournaments/rounds onsite.

Challenge: It was imperative that the Maria Casino brand be well represented at these events on various channels and locations. Develop branding for Maria Casino Live tournaments that took place in Malta, Gibraltar, London, and Tallinn.

Solutions established: A variety of branding tactics were employed from event branding concept (logo, event theme) to digital branding (website communications, event email marketing) to onsite branding (roll-up banners, screens videos, table felts, flyers, and merchandise).

2016 | 2017 | 2018