Client: MARIA CASINO
Role: Brand Champion, Art Direction, Design
Task: For a period of 5 years, my role involved ensuring brand consistency and developing a design strategy to facilitate clear communication across various offline and online channels. As the brand champion, I supervised all outcomes related to this brand, ensuring the quality of work and overseeing its design communication efforts.
Overview: The subtle shift in brand positioning necessitated a more feminine and gentle approach. Consequently, a new visual direction was devised to accurately target the intended audience. The brand tagline, featuring brand ambassador Maria, now reads, “Maria knows there is a better way to play.”
Solution: The Maria Casino brand website and digital visual guidelines were meticulously crafted to enhance its communication effectiveness, ensuring a seamless blend of verbal and visual elements. This strategic approach not only strengthened the brand’s online presence but also established a cohesive and engaging user experience, fostering deeper connections with female audience.
Within this timeframe, I successfully introduced a new brand website, revamped the brand manual, initiated several campaigns and app store update.
2014-2019
Winter campaign
App Store
Linumedia 