Client: UNIBET
Role: Art Direction
Industry: Online Gaming / B2C
Deliverables: Art Direction • Post-Production • Digital Assets
Regions: EU, US
Project Overview: A large-scale photography and video production developed for Unibet Live Casino, creating a versatile content library for use across digital marketing, CRM and product experiences. The project delivered more than 150 still and motion assets, designed for long-term use across multiple markets and channels.
Challenge: The existing content library needed greater variety and flexibility to support an increasing volume of marketing activity. The brief called for a distinctive visual direction that captured the energy of live casino while providing adaptable assets for different formats, audiences and regional requirements.
Design Approach: The visual direction balanced authentic casino environments with controlled composition, lighting and styling. Detailed moodboards, shot lists and production guidelines established a consistent aesthetic, while varied crops, poses and scenarios ensured the content could adapt across responsive layouts and campaign formats.
Process stages
ART DIRECTION
Defined the visual direction, production specifications and moodboards. Selected props, styling and talent to establish a consistent aesthetic across the shoot.
PHOTOSHOOT
Provided remote creative direction throughout production, overseeing composition, lighting, styling and shot variations while collaborating closely with the photographer.
POST-PRODUCTION
Reviewed and curated the final imagery, selecting key assets and overseeing post-production before preparing the library for internal teams.
Applied Across Digital Channels
