Welcome Identity

Client: KINDRED GROUP
Role: Concept, Art Direction, Design

Overview: The transition from the Unibet Group brand to the Kindred Group brand necessitated the creation of impactful visualizations to mark this significant milestone. Implementing an overall strategy and experience was crucial to not only achieve a seamless transition but also enhance the company culture and effectively spread the organization’s core values and goals.

Challenge: Develop a visionary concept aimed at empowering employees for the future endeavors. All visuals have been tailored to align with the central employee message: “Welcome to our future.”

Solution:
These communications have been utilized by diverse teams and have been incorporated into the design of newly constructed office spaces. The content has been disseminated through a wide array of internal communication channels, spanning from digital to print, and from visual to even edible formats.

2017