Homepage User Interface

Client: SOLDO
Role: User Interface Design

Overview: After SaaS brand refresh a new solution has been required for Soldo’s website menu navigation, homepage and footer to target a higher-end customers and emphasise premium look-and-feel. Their digital experience felt dated and cluttered – and their site navigation, cumbersome.

Goal: Revamp the digital experience by enhancing both visual and structural elements. Move away from the current website’s dry, transaction-oriented approach, and reorient its focus towards a sleek, high-end homepage tailored for B2B companies with over 100 employees.

Solution: The font style has been refreshed to Google’s, enhancing the homepage’s loading speed. The navigation menu has been realigned to align with the customer-facing product, enhancing the emphasis on key selling points. The overall narrative of the homepage has been revamped to enhance user experience and engagement.

-> Soldo.com

2023