Client: BURGUNDY MODE
Role: Creative Direction, Brand Identity, UI Design
Industry: Fashion / E-commerce / B2C
Deliverables: Brand Identity • Logo Design • Creative Direction • Website UI • Product Photography • Art Direction • Social Media • Email Design • Print Design
Design Approach: The creative direction combined elegant typography, a muted colour palette and lifestyle photography to reflect the premium positioning of the brand. A consistent visual language was developed across digital and physical assets, ensuring every interaction—from website browsing to packaging—felt refined, cohesive and instantly recognisable.
Outcome: The project established Burgundy Mode with a complete brand ecosystem, providing all the creative assets required for launch. From the visual identity and website interface to campaign photography and marketing materials, the brand was equipped with a consistent foundation to support future growth across digital and retail channels.
Project Overview: Burgundy Mode launched as a premium fashion start-up specialising in handcrafted gloves and accessories. The project involved creating a complete visual identity, from brand strategy and digital presence to photography and marketing assets, establishing a cohesive brand experience across every customer touchpoint.
The Challenge: As a new business entering a competitive fashion market, Burgundy Mode needed a distinctive identity that communicated craftsmanship, quality and timeless style. The challenge was to build a recognisable brand from the ground up while creating a seamless customer experience across e-commerce, social media and print.
